Your pillow should keep your head and neck comfortably aligned with your spine. The best loft and firmness depend on your sleeping position, body shape and mattress feel.
Choose your fill
Memory foam offers contouring, pressure relief and a stable feel. Shredded memory foam is more adjustable and breathable. Down and feather feel soft and moldable. Down alternative delivers plush, easy-care comfort without natural down.
Match your sleep position
- Side sleepers: usually need more loft to fill the space between the shoulder and head.
- Back sleepers: often prefer medium loft and balanced support.
- Stomach sleepers: typically need a lower-profile pillow.
Consider temperature
If you sleep warm, look for breathable covers, cooling gel or ventilated foam. Protectors and pillowcases also affect airflow.
Check the package
Some Cloudline pillows are sold individually while others come in two-packs. Review the product title and details before ordering.